The FOSSIL brand is all about its people employees, products and culture, a unique brand of inspired creativity. Fossil’s identity is located around a vintage authentic style blended with a creative spirit & a sense of humor that extends across its product range, the use of trademark collectible tins adds a vintage quaility to the Fossil brand. Fossil has developed a modern yet vintage product range for everyone, Fossil’s current tagline is, What Vintage Are You?™

Founded in 1984, Fossil was one of the first American brand’s to bring value and style to their watch category Since this evolution they have transformed their leather and accessories range in to the brand you see today.